uIowa
The University of Iowa
The University of Iowa
I graduated from University of Iowa, majoring in Mass Communications with an emphasis in marketing. I really enjoyed being involved with my within my because I lived for new experiences and the endless opportunities to network within and beyond my community. I enhanced my knowledge of social and digital media marketing as Digital Media Assistant in the University of Iowa Office of Strategic Communications while guiding new student through OnIOWA, member of the Black student Union, African Student Association, reporter for Hancher, and formally a member of Zeta Tau Alpha sorority.
EXPERIENCE & GROWTH
DIGITAL MEDIA ASSISTANT
As a Digital Media Assistant for the University of Iowa, I was responsible for developing content ideas, pitches and support materials for multiple social channels (Facebook, Twitter, Instagram, Pinterest, YouTube and TikTok) with a following of 500,000+. I researched relevant industry experts, competitors, target audiences and users weekly and provided the feedback from influencers and creators to the social media team to enhance content engagement for our community. I was responsible for the day to day content development and strategic marketing department needs including liaising with the marketing team to create and coordinate marketing strategies that work across different channels. I organized and supported innovation initiatives, projects and major parts of strategy execution with moderate supervision. I utilized internet marketing disciplines to increase quality traffic while helping to provide analysis of traffic and marketing effectiveness.
Maybelline campus ambassador
The Maybelline team and I executed our big tour bus event in the center of campus! The team and I worked immensely hard to promote, plan, and execute the official Maybelline On The Go Tour Bus. The marketing event was a success on campus and we exceeded our quotas. We were able to welcome and expose over 1,000 students to some of the new Maybelline products. It was really awesome to see our team's hard work pay off! This day will definitely go down as one of my most amazing experiences during my college adventure. I collaborated with advertising and promotion managers to promote products and services. My team and I Planned and publicized events, including negotiating vendor contracts and designing promotional materials, and maintained consistent visual merchandising standards to highlight product features, attract customers and boost sales.
Leadership & activities
Oniowa orientation leader
I am so excited to announce that I was chosen to join the OnIOWA! team for this upcoming school year! Official training for the fall freshman week starts in a few weeks, and I cannot wait to show the new Hawkeyes what its like to be a part of our community this fall . . . and to shout "On Iowa"to a large group and receive a loud "Go Hawks"!
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OnIOWA! is an immersion experience for all new first-year students. OnIOWA! will provide a comprehensive introduction to University life, including the skills necessary to be a successful University of Iowa student within and beyond the classroom. During OnIOWA!, you will build connections with new and current students, learn about University history and traditions and become familiar with the expectations of The IOWA Challenge. You’ll learn about what to expect academically, the differences between high school and college, and getting engaged on campus will also be emphasized.
BLACK STUDENT UNION
Black Student Union is a place to gather and exchange ideas and experiences that students can use to gain a better understanding of how to serve the community in which they represent.
AFRICAN STUDENT ASSOCIATION
As African students, we are building a united and prosperous African Student Association (ASA). This culturally, socially, and academically vibrant organization, is aimed at providing opportunities for African students to showcase their cultural heritage and the uniqueness of Africa, as a continent.
the university of Iowa-Hancher
Hancher is a performing arts cultural hub located here at the University of Iowa presenting world class dance, music, and theater. Hancher supports the University of Iowa's mission of teaching, research, and service by presenting numerous events celebrating diversity and culture. In 2008 the original Hancher auditorium was closed due to flooding. The community was devastated and community members did everything they could to preserve the original Hancher referred to as "Old Hancher". On September 9, 2016 The rebuilt performing arts center referred to as "New Hancher" opened its doors to the students and entire world community. Soon after the doors of Hancher reopened the Hancher Guild was created. The Hancher Guild is a dedicated group of people who donate the most valuable resources including time, enthusiasm,and commitment. Through volunteering we discover ways to preserve the memories of "Old Hancher" while embracing the culture of the "New Hancher".
zeta tau alpha
Zeta Tau Alpha was created to make a difference in the lives of our members by developing the potential of each individual. We foster strength of character by emphasizing leadership development, service to others, academic achievement and continued personal growth, with a commitment to friendship and the future. I served as the Iowa ZTA videography and photography leader.